Sasha

In March 2007, Sasha (agro alimentary consortium formed by Soparind Bongrain Group / SB Alliance, Sodiaal / Yoplait, Heineken, General Mills) signed a two year contract with KeyMRO, with an option for an additional two years. Sasha and KeyMRO have engaged in an agreement covering a wide range of non production procurement categories, where KeyMRO bring their expertise and existing solutions developed for their other clients. “We have agreed with KeyMRO about a partnership that is a direct continuation for our common activities over the last four years, explains Frans Eusman, the President of Sasha and Heineken in France. “With the ability of KeyMRO to deploy effective and lasting solutions, we are able to consolidate and broaden our activities, and this on an international scale.”

SOPARIND BONGRAIN GROUP / SB Alliance: Focused on cheese and dairy specialties and is one of the world’s foremost processors of milk. The Group is active on all continents and offers high added value products adapted to both the taste and habits of local consumers and the specifics of its markets. For more information, visit: bongrain.com

SODIAAL: Leading dairy cooperative in France and one of the first European.
For more information, visit: sodiaal.fr

YOPLAIT: nfocused on cheese and dairy specialties and is one of the world’s foremost processors of milk. The Group is active on all continents and offers high added value products adapted to both the taste and habits of local consumers and the specifics of its markets.
For more information, visit: yoplait.fr

HEINEKEN: the world’s fourth and Europe’s leading brewery company. Heineken produces and distributes a wide range of famous beer brands.
For more information, visit: heinekeninternational.com

GENERAL MILLS: a major actor and benchmark company in food processing industry. General Mills is a world renowned American company and leader in their product categories with more than 30 international brands.
For more information, visit: generalmills.com